EMV Chip Technology
EMV is an acronym, which means Europay, MasterCard and Visa, a joint effort between the three to ensure a secure and global way for MasterCard and Visa to be accepted worldwide.
Already used in Europe, Canada and other high-commerce locations, EMV is the newest technology for point-of-sale terminals that offers you more security and prevention from card skimming, counterfeit replication and other types of card fraud. With your security as our top priority, your EMV card has an embedded microprocessor chip in it that encrypts transaction data differently for each purchase. A credit card or debit card with a microchip is more secure than one with just a magnetic stripe on the back because the account information is encrypted in the chip making it more difficult to fraudulently copy the card’s details.
How To Use Your New EMV Card
Please note: You can still use your card in the traditional way by swiping the magnetic stripe in the swipe section of a terminal if it permits.